Marketing campaigns can affect how people think and behave – regulating them is a difficult area to get right. The Advertising Standards Authority does an adequate job of setting out the rules and dealing with complaints from the public but it seems increasingly that companies...
I am not long back from a whistle stop visit to Las Vegas for CES 2019. Our company is also beginning to turn our thoughts to Mobile World Congress in Barcelona, which is now five weeks away. What a change More than 20 years ago when I...
With the Internet at our disposal it can be easy to get lazy when looking for answers, should I start watching this film? Find the ratings on Rotten Tomatoes. Is that hotel worth the price tag? Check Trip Advisor. Everyone looks for answers online, but if...
Both start-ups and established companies have recently used crowdfunding as a means of raising capital for new products. In recent years there have been campaigns aimed at launching everything from smart glasses to malleable monitor displays. However, success is not guaranteed and sometimes these products never...
When Defence Secretary Gavin Williamson was interrupted by Siri during a recent speech in the House of Commons, it was considered little more than a technological mishap. However, the unwanted presence of Siri’s robotic tones got me thinking about the late Professor Stephen Hawking, and...
One of the core aspects of successful public relations is enabling dialogue between clients and journalists. Often these conversations take place in an office, on a Skype call, at a trade show or (on some occasions) over lunch at The Ivy. Some clients are incredibly affable...