PR Tag

Marketing campaigns can affect how people think and behave – regulating them is a difficult area to get right.  The Advertising Standards Authority does an adequate job of setting out the rules and dealing with complaints from the public but it seems increasingly that companies...

Both start-ups and established companies have recently used crowdfunding as a means of raising capital for new products. In recent years there have been campaigns aimed at launching everything from smart glasses to malleable monitor displays. However, success is not guaranteed and sometimes these products never...

One of the core aspects of successful public relations is enabling dialogue between clients and journalists. Often these conversations take place in an office, on a Skype call, at a trade show or (on some occasions) over lunch at The Ivy. Some clients are incredibly affable...