13 Apr Stepping back into your comfort zone
For the past six years we’ve been privileged to support the global PR launches of some of the biggest aircraft cabin interiors projects alongside industry leaders like RedCabin and Acumen Design Associates.
But when the coronavirus pandemic struck, our work in this sector took a hit too – much like the entire global travel industry. So, when we were given an opportunity recently to dive headfirst back into the world of transport interiors with Seattle-based innovators Teague, we jumped at the chance.
Time for take-off
Having watched and appreciated our work on major cabin interior launches for the likes of United Airlines, Etihad Airways, ANA, and JetBlue amongst others, Teague approached us with ‘Elevate’ – the world’s first single-aisle aircraft cabin that uses ‘floating’ furniture to reimagine the in-flight passenger experience.
Working alongside NORDAM to harness the power of its pioneering Nbrace™ sidewall attachment system, together they created a cabin interior that offers passengers more personal space, privacy, and comfort in a stunning hotel-like interior – without compromising existing passenger numbers. Airlines also benefit from the lighter cabin structure that makes every flight more fuel-efficient
© All images copyright of Teague/NORDAM
Almost instantly we knew this was a huge moment for the industry. Elevate offers a completely new way of thinking about narrowbody cabin design. But we also knew it would be a challenge to convince respected journalists that this was more than just a nice-looking concept, that this was a credible story worth running.
Elevate your PR
The core objective of the PR campaign was twofold: secure high-profile media coverage in the biggest industry publications in the run up to the Aircraft Interiors Expo (a major aviation tradeshow in Hamburg) and showcase the potential of the concept to travellers around the world.
Fast forward a month and having created a powerful and engaging narrative on which to hang the Elevate launch, we were ready. And we didn’t fail to live up to expectations.
With 70+ articles secured already (including headline-grabbing pieces in the Daily Mail, Daily Mirror, Insider, Globetrender, Executive Traveller, and CNN) and more to come in advance of AIX, our initial objectives are complete. The positive media profile has kickstarted many insightful conversations about the future of air travel, the teams at Teague and NORDAM are being praised as visionaries by those in the industry, and the PR campaign has done what it set out to do – bring positive business outcomes to our client.
The way we travel is changing. And the modes of transport we use are evolving. But whether it’s a plane, train or automobile, interior design plays a huge role in the passenger experience – and we are proud to be able to use our expertise to tell these important stories to the world.