Everybody is a winner

Why would a company bother entering awards?

There is no doubt that putting ‘award-winning’ in front of your company name will naturally establish a more professional and trustworthy brand image. However, awards are so much more than a title. To win an award, a company will often have to prove that it has gone above and beyond its field and stand out from the crowd.

The winner takes it all

Our client, Aquarium Software, is a UK-based Insurtech company that is committed to providing an integrated digital platform for insurance providers in markets such as pet, travel, gadget and health. As a company that is constantly seeking new ways to innovate within the insurance space, we saw the opportunity for the company to raise its profile and demonstrate its excellence by entering industry awards.

Since we started working with Aquarium, awards have become an important part of the marketing mix for Aquarium. The company has been shortlisted for three awards including the prestigious National Insurance Awards and, in January this year, won ‘Outsourced Technology Partner of the Year’ at the Insurance Post Creative and Innovation Awards. Aquarium was commended for demonstrating exceptional levels of customer service and innovative digital processes. To support this, testimonials were provided by leading insurance companies, which, in itself, added to the company’s credibility with other insurance companies around the world. The company has since gone on to work with insurance providers Australia and the United States.

Continuous innovation

At XL Communications, we believe awards are not only a vital strand of the PR and marketing strategy, but they also boost the morale within a company and motivate employees to strive for greatness. We love seeing our clients winning and being recognised for their continuous innovation and commitment to their customers.