03 Jan ChatGPT: The new AI tool making waves among internet surfers
A new chatbot, ChatGPT, is the latest AI craze to sweep the internet, racking up more than one million users in its first five days. The AI powered chat-robot uses a large language model trained by OpenAI to assist users with general questions, providing fast responses based on analysis of large volumes of data.
ChatGPT is a variant of the Generative Pre-trained Transformer language model that has been fine-tuned to generate human-like text in a conversational context. This makes it particularly well-suited for tasks such as language translation, text generation and social media automation.
Infinite knowledge at our fingertips
Unlike Google, which provides information from a wide variety of sources, ChatGPT will compile direct and jargon-free responses, within seconds. This is already helping users generate compelling and intelligent content quickly. However, students are catching on:
High school teachers in shambles over ChatGPT pic.twitter.com/aOnRkVjchc
— Chris Bakke (@ChrisJBakke) December 20, 2022
TechCrunch Editor-In-Chief, Mike Butcher, has predicted that start-ups will begin using the software to refine their pitches. Naturally, I had to ask ChatGPT if it could generate PR content and enhance media pitches. Its response was impressive:
Yes, AI can be used to help with PR pitching. AI-powered tools can analyse large amounts of data, such as news articles and social media posts, to identify trends and patterns that can help PR professionals craft more effective pitches. For example, an AI system might be able to identify which media outlets are most likely to be interested in a particular story, or which journalists are most likely to cover a certain topic. Additionally, AI can be used to automate some of the tedious aspects of PR work, such as creating reports and tracking the results of pitches. This can save time and effort and enable PR professionals to focus on more creative and strategic tasks.
Managing reliance
ChatGPT is another powerful AI tool that is allowing us to complete tasks faster. Clearly it offers a plethora of benefits suitable for a range of use cases, however the more we depend on AI to do the work for us, the less relevant our roles become. If all PRs relied on AI chatbots to devise pitches, we would eventually become redundant – not least because we would gradually lose the skills to be able to generate unique campaign ideas that cut through on a human level.
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