One of the core aspects of successful public relations is enabling dialogue between clients and journalists. Often these conversations take place in an office, on a Skype call, at a trade show or (on some occasions) over lunch at The Ivy. Some clients are incredibly affable...
Theft in England and Wales has seen it largest annual rise in a decade, according to the office for National Statistics. In the last year there has been 118,774 thefts reported - an increase of 7% from 2017. Global Positioning System (GPS) tracking was originally developed...
On October 29th, “Fiscal” Phillip Hammond delivered his third budget as Chancellor of the Exchequer. While the 72-minute speech sent journalists into a frenzy, I was most interested in the impact it could have on the UK’s tech industry. A time for tech The Prime Minister...
Clients often come to us and say: “We want more people to know who we are and what we do”. As many of them now know, a creative PR campaign built around an engaging story is an effective way of achieving this – but what...
Attention is like oxygen to a brand. One way to generate more attention is to use social media. Many brands then toy with whether to take the paid or organic route? There are benefits to both. Small businesses often compete with large multinational companies. These have...
Most people begin their PR careers in an agency, often starting out as what is known as a junior account executive, and for me it was no different. In the world of PR, this title means you oversee putting together call agendas and action reports,...
The fact that celebrities sell products seems to be accepted in marketing. The extent to which this is true could be argued, but what has caught my eye is a new phenomenon – one which up to a few years ago was not seen in...
Public perception of artificial intelligence (AI) technology currently lies somewhere between fear and cautious optimism. Is anybody there? Emerging technologies make it possible to interact with AI personalities, allowing people to communicate with individuals who are not there. Anyone who has lost a loved one can speak...