Blog

08 Feb

Posted at 13:44h in Blog by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner][vc_column_text]In 2019, I attended an event which pitted start-ups alongside investors to generate opportunities for both parties to make new contacts.  I was struck at the time by how every single company that was...

01 Feb

Posted at 10:29h in Blog by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner][vc_column_text]It is fair to say we have probably spent more time inside in the past year than ever before, and lockdowns are taking their toll on people’s physical and mental wellbeing. In a recent...

18 Jan

Posted at 16:00h in Blog by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner][vc_column_text]CES is the world’s largest consumer electronics exhibition and usually one of the biggest and busiest annual events on the tech scene. More than 200,000 journalists, analysts and technology companies descend on the Las...

04 Jan

Posted at 08:00h in Blog by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner][vc_column_text]In the third episode of our Keeping Connected series, we speak to Christopher Minasians, journalist, YouTuber and friend of ours at XL. Christopher has more than 23 million views on his technology YouTube channel,...

21 Dec

Posted at 18:02h in Blog by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner][vc_column_text]As understatements go, describing 2020 as “a difficult year” is probably one of the bigger ones.  Even as we descend into the final working week of the year, the bad news continues to accumulate...

15 Dec

Posted at 07:59h in Blog by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner][vc_column_text]Covid-19 shook the world and for most consumer technology brands it meant completely rethinking their 2020 product launch plans. In a previous blog, we discussed how to make a success of virtual launch events...

04 Dec

Posted at 12:25h in Blog by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner][vc_column_text]When I tell people I work in PR, I am often faced with a blank expression and seconds later, “ahh okay…what does that actually mean?”. I think it is a pertinent point which can...

26 Nov

Posted at 17:41h in Blog by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner][vc_column_text]I am currently knee deep in Black Friday offers.  The emails keep coming, one after another, offering all sorts of discounts and deals.  It is hard to cut through the noise but for anyone...