By now, you have probably seen the infamous Gillette advert challenging us to question the definition of ‘man’ in the 21st century. It criticises Gillette’s previous adverts by depicting an old clip of a woman fawning on a man who uses Gillette products, only for...
I am not long back from a whistle stop visit to Las Vegas for CES 2019. Our company is also beginning to turn our thoughts to Mobile World Congress in Barcelona, which is now five weeks away. What a change More than 20 years ago when I...
With the Internet at our disposal it can be easy to get lazy when looking for answers, should I start watching this film? Find the ratings on Rotten Tomatoes. Is that hotel worth the price tag? Check Trip Advisor. Everyone looks for answers online, but if...
Veganism has exploded – there are 3.5 million British people now identifying as vegan, meaning seven per cent of Great Britain’s population shun animal products. For this growing population, Veganuary is a vegan’s Christmas, just a week late. Stores across the UK bring in new, vegan...
“The art of media relations is dying.” It is a phrase that is becoming more frequently heard in the PR industry, from veteran PRs and journalists alike. While it is a common misconception that a PR campaign relies entirely on media relations or earned media (paid,...
In his new Netflix series ‘Patriot Act’, comedian Hasan Minaj gave his piece on the behemoth that is Amazon. In the episode dedicated to examining the company he joked online retailer eBay should change its slogan to: “eBay – because you couldn’t get it on...
Both start-ups and established companies have recently used crowdfunding as a means of raising capital for new products. In recent years there have been campaigns aimed at launching everything from smart glasses to malleable monitor displays. However, success is not guaranteed and sometimes these products never...
Last summer I went on a flotilla holiday around the beautiful Greek Sporades Islands and to be honest, I was shocked at the number of plastic bags and bottles that were floating out in the middle of the sea. Since becoming a mum to a four-legged...