Here’s a sobering thought for anyone (like me) that celebrated their 50th birthday recently: your body is already deteriorating! From the age of around 40 onwards, key functions such as sight, hearing, and manual dexterity begin to get worse. The good news is that it takes place so slowly we don’t...
When creating a PR or social media campaign, it’s easy to get lost in mixed messages. Driving web traffic, generating leads, increasing a client’s public profile – these goals can all be set and approved, with the intention of driving every campaign going forward. Yet,...
After years of juggling career ideas and training in journalism, I have finally taken the leap into the world of PR. There is something refreshing about creating the news of tomorrow rather than reporting on it. Two sides of the same coin There is undoubtedly a mutually...
Make a difference I spotted a story on the BBC last week about people hoarding devices and it really hit home for me. I have three broken iPhones in my bedside drawer along with several old digital cameras I used on nights out at university and...
As a PR company we are incredibly fortunate to have a portfolio of clients which are innovating in their industries. By that I mean actual bonafide innovation, not the buzzword kind. Designing the future One of our long-standing clients, Acumen Design Associates, is amongst the very best...
There are only 200 days left until Mobile World Congress (MWC) 2020. OK, we have got the rest of the summer, the autumn, Christmas and New Year to contend with before this event but I am off to Barcelona shortly to plan for several clients...
At the end of July, A-list celebrities met at a four-day climate change convention hosted by Google on the Italian island of Sicily. They were joined by Prince Harry who reportedly delivered an inspiring speech to Google Camp attendees, detailing the importance of protecting the environment. But...
Bill Gates has remained the most admired man in the world this year and Michelle Obama took first place among women, according to YouGov’s annual examination of public figures. In an always online world, perception is everything. It can make or break brands or propel political...