Securing high-profile media coverage is the bread and butter of PR. It requires a newsworthy story, an impactful pitch, and a mix of persistence and luck to push it over the line. Given the volume of emails and pitches journalists receive every day, we need...
Securing high-profile media coverage is the bread and butter of PR. It requires a newsworthy story, an impactful pitch, and a mix of persistence and luck to push it over the line. Given the volume of emails and pitches journalists receive every day, we need...
The Guardian’s global investigation into Uber has been dominating headlines this week after its former chief lobbyist in Europe, the Middle East and Africa, Mark MacGann, leaked 124,000 documents on the ubiquitous ride-hailing service – from emails, memos, and iMessages to briefing papers, presentations, and...
For many years, Meta (forever known by millennials like me as Facebook) has dominated social media advertising. The company made approximately $114 billion dollars through its advertising sales last year. But as the legendary Bob Dylan once wrote, “the times they are a-changing”. ...
According to Gary Vaynerchuk, “there is only one way to build a community and that’s by giving more to the community than you take”. For many brands, cultivating a loyal online community on social media is important to its sales and growth. Ultimately, the goal...
LinkedIn has more than 57 million companies on its platform. With LinkedIn advertising, companies have seen a 33 percent increase in purchase intent. With more than 33 million professionals on the platform, many brands invest in paid social media campaigns to meet business goals. But...
According to the 2021 Fidelity Women and Investing study, only 33 percent of women see themselves as investors. And only 42 percent feel confident in their ability to save for future milestones like retirement. Despite this, women experience better returns on investing than men....
The UK’s inaugural mobile phone call was made on the 1st of January 1985. By 1993 the mobile market opened to UK consumers for the first time causing a flood of competition and innovation as brands, such as Nokia and Erikson, battled to launch the...