The fact that celebrities sell products seems to be accepted in marketing. The extent to which this is true could be argued, but what has caught my eye is a new phenomenon – one which up to a few years ago was not seen in...
Public perception of artificial intelligence (AI) technology currently lies somewhere between fear and cautious optimism. Is anybody there? Emerging technologies make it possible to interact with AI personalities, allowing people to communicate with individuals who are not there. Anyone who has lost a loved one can speak...
A recent report from the Institute of Fiscal Studies addressed the long-term health needs of the UK. For anyone - like me - that is over 45 it makes for sobering reading. A demographic storm As the son of a mother and father - both over 80...
It is always faintly embarrassing being asked what you do for a living. Sometimes I wish I was a doctor, teacher or lawyer – everybody knows what they do. Inevitably, the follow up question (after someone has sussed out that you do something in technology) is...
Everyone knows that the mobile handset market has become commoditised. Looking in a mobile phone shop makes you realise that design is no longer a differentiator in the market. Simply put, every phone looks the same. The last Samsung and iPhone launches were both met with...
On September 24th 2018, Weight Watchers announced a global rebrand. Shedding any notion of ‘weight’ from its title, the new ‘global, purpose-driven’ WW brand was born. As successful brand listens to its consumers and changes with their attitudes. Weight Watchers was founded in 1963. The same...
Virtual Reality, Artificial Intelligence, User-Generated Content, Voice Search, Chatbots – PR and marketing companies are using the latest technologies to keep their clients in the spotlight, but does it mean our traditional techniques should be kicked to the curb? Blogs first came about in the early...
If you are anything like me, you will constantly be scrambling around to find a phone charger. Whether in the office, at home, in the car or at a friend’s house, the issue remains the same – you never have enough phone battery. If you have...