26 Jul Will TikTok become number one for news?
Amid a leadership election, war in Ukraine, and rising inflation, there was another headline this week that caught my attention: “Ofcom says TikTok is the fastest growing news source for UK adults”....
Blog
20 Jul Does the world need another mid-level smartphone manufacturer?
Securing high-profile media coverage is the bread and butter of PR. It requires a newsworthy story, an impactful pitch, and a mix of persistence and luck to push it over the line. Given the volume of emails and pitches journalists receive every day, we need...
18 Jul A short guide to building media relations
Securing high-profile media coverage is the bread and butter of PR. It requires a newsworthy story, an impactful pitch, and a mix of persistence and luck to push it over the line. Given the volume of emails and pitches journalists receive every day, we need...
12 Jul Using data to tell stories
The Guardian’s global investigation into Uber has been dominating headlines this week after its former chief lobbyist in Europe, the Middle East and Africa, Mark MacGann, leaked 124,000 documents on the ubiquitous ride-hailing service – from emails, memos, and iMessages to briefing papers, presentations, and...
07 Jul The death of Facebook advertising. The rebirth of PR?
For many years, Meta (forever known by millennials like me as Facebook) has dominated social media advertising. The company made approximately $114 billion dollars through its advertising sales last year. But as the legendary Bob Dylan once wrote, “the times they are a-changing”. ...
07 Jul Cultivating an online brand community on social media
According to Gary Vaynerchuk, “there is only one way to build a community and that’s by giving more to the community than you take”. For many brands, cultivating a loyal online community on social media is important to its sales and growth. Ultimately, the goal...
01 Jun The ins and outs of LinkedIn Advertising
LinkedIn has more than 57 million companies on its platform. With LinkedIn advertising, companies have seen a 33 percent increase in purchase intent. With more than 33 million professionals on the platform, many brands invest in paid social media campaigns to meet business goals. But...
01 Jun Generating online buzz from scratch
According to the 2021 Fidelity Women and Investing study, only 33 percent of women see themselves as investors. And only 42 percent feel confident in their ability to save for future milestones like retirement. Despite this, women experience better returns on investing than men....