[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Thought-leadership content is an effective way to position clients as experts in their field. It is also a very impactful way of showcasing a human face to a company. A well-placed and engaging thought-leadership article can have a...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Episode two of our Keeping Connected webinar series is live! Last episode we had a great chat with James Day, Editor of Stuff Magazine and we are so pleased to be joined by Clare Dowdy – a prominent design...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/2"][vc_column_text]This year we have become accustomed to working from home, regularly wearing face masks and frequently sanitising hands, all while socially distancing from one another. It is safe to say that the pandemic has transformed our mindset...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Social media has become the first destination for customer complaints. Why wait in a telephone queue, navigate through lots of automated menus and finally get through to someone at a call centre, when you can tell the brand...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Social media has significantly evolved over the last decade. What was once a way for us to connect and share online, is now an essential marketing tool. Recent research has shown that 73 percent of marketers agree that...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]“Analysing the true impact of the pandemic on PR can help us all plan for a brighter future” – Chris Bignell, Managing Director and Founder at XL Communications This year has been a tough one for many industries including the...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]You have gone through the pitching process, weighed up your options and selected the right PR consultancy to spread your company’s message. After briefing your new PR partner on the company’s goals and sharing your vision for the...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]The coronavirus pandemic has decimated many industries, including large parts of the PR and communications sector. With many specialist agencies (especially those in travel and hospitality) needing to generate revenue to stay afloat and keep people employed, there...