On September 24th 2018, Weight Watchers announced a global rebrand. Shedding any notion of ‘weight’ from its title, the new ‘global, purpose-driven’ WW brand was born. As successful brand listens to its consumers and changes with their attitudes. Weight Watchers was founded in 1963. The same...
Virtual Reality, Artificial Intelligence, User-Generated Content, Voice Search, Chatbots – PR and marketing companies are using the latest technologies to keep their clients in the spotlight, but does it mean our traditional techniques should be kicked to the curb? Blogs first came about in the early...
If you are anything like me, you will constantly be scrambling around to find a phone charger. Whether in the office, at home, in the car or at a friend’s house, the issue remains the same – you never have enough phone battery. If you have...
Since the launch of Twitter in 2006, small businesses catering to a niche market and large businesses sharing updates on a global scale have used the social media to connect with consumers. The method is simple: share interesting posts, grow your audience, build a following and...
The majority of our clients come to us and say, “We want more people to know who we are and what we do”. As many of them now know, a creative PR campaign built around an engaging story is an incredibly effective way of achieving...
Attracting attention and growing a brand are key to developing a company. One way is to use social media as an effective PR and marketing channel, sharing the latest announcements from clients that will best position them in the spotlight. However when it comes to...
People buy people. Whatever the business, if you are pitching for a new contract and your people do not measure up, you will not get the deal. We all have the capacity to learn a scripted sales pitch, but showing personality is something entirely different. What...
Long gone are the days when families sit around a single television screen to digest the day’s news. The rise of the internet, the 24-hour news cycle and smartphones has fundamentally altered the way we consume media. New ways to the news Understanding how your target audience...