One of our most recent clients is entirely events based. RedCabin hosts conferences for the aviation and automotive industry, providing unique events that allow companies to come together to set goals, share their innovations and even make new partnerships. During our first RedCabin conference we heard...
Any big business milestone is worth celebrating: whether it is a year, a decade or a hundred years since your company was founded. Recognising a company’s success and longevity could not only boost motivation internally but also strengthen your brand, drive visibility and earn media...
Marketing campaigns can affect how people think and behave – regulating them is a difficult area to get right. The Advertising Standards Authority does an adequate job of setting out the rules and dealing with complaints from the public but it seems increasingly that companies...
February 16th is Innovation Day – celebrating new, better ways of doing things. Join us for a look back at some of the innovations of the last 100 years. Sliced bread The biggest innovation since itself. Frederick Rohwedder invented the first single loaf bread-slicing machine at the...
NewsGuard – a platform run by trained journalists to fight false news, misinformation, and disinformation – has come up against the Daily Mail, after claiming the Mail Online website failed to maintain "basic standards of accuracy or accountability". Despite having changed its original review (following what...
By now, you have probably seen the infamous Gillette advert challenging us to question the definition of ‘man’ in the 21st century. It criticises Gillette’s previous adverts by depicting an old clip of a woman fawning on a man who uses Gillette products, only for...
I am not long back from a whistle stop visit to Las Vegas for CES 2019. Our company is also beginning to turn our thoughts to Mobile World Congress in Barcelona, which is now five weeks away. What a change More than 20 years ago when I...
With the Internet at our disposal it can be easy to get lazy when looking for answers, should I start watching this film? Find the ratings on Rotten Tomatoes. Is that hotel worth the price tag? Check Trip Advisor. Everyone looks for answers online, but if...