Bill Gates has remained the most admired man in the world this year and Michelle Obama took first place among women, according to YouGov’s annual examination of public figures. In an always online world, perception is everything. It can make or break brands or propel political...
On July 4th Netflix launched the third installment of its original series Stranger Things. Within minutes of the streaming site uploading the newest episodes, an email landed in my inbox promoting the latest Stranger Things clothing collaborations with both Pull & Bear. A Google search...
When office worker Ed Bridges popped out to get a sandwich on his lunch break, he had no idea he would be at the centre of a ground-breaking legal battle against the use of automated facial recognition (AFR) technology; but that’s exactly what happened after...
A child’s social media journey often starts with pictures of an ultrasound. We collectively and willingly establish lifetime ‘digital dossiers’, making available private information about ourselves through digital channels – notably Facebook, where albums are neatly ordered by year and all you have to be...
A new ad campaign from Ikea in the United Arab Emirates had fun with three of TV’s most iconic living rooms - recreating sets from Friends, Stranger Things and The Simpsons solely with Ikea furniture and decorations. When I shared the campaign images on my...
We often encounter potential clients that are interested in how a well-executed communications strategy could benefit their business but do not know where to start. These conversations tend to begin with the words ‘can you write me a press release?’ Often that is the last thing...
The short answer: yes. And no. Maybe? Social media has defined how we communicate with each other, and PR has felt the effects. Having an online presence is not just good for business: depending on your organisation it can decide whether you even exist in the...
Saying goodbye Relationships have two outcomes – either a couple stays together forever, or they break up. The same can be said of PR clients. While there is no reason why every client/PR firm relationship cannot be positive, most will eventually end. Handling this process effectively...