Clients often come to us and say: “We want more people to know who we are and what we do”. As many of them now know, a creative PR campaign built around an engaging story is an effective way of achieving this – but what...
Attention is like oxygen to a brand. One way to generate more attention is to use social media. Many brands then toy with whether to take the paid or organic route? There are benefits to both. Small businesses often compete with large multinational companies. These have...
Most people begin their PR careers in an agency, often starting out as what is known as a junior account executive, and for me it was no different. In the world of PR, this title means you oversee putting together call agendas and action reports,...
The fact that celebrities sell products seems to be accepted in marketing. The extent to which this is true could be argued, but what has caught my eye is a new phenomenon – one which up to a few years ago was not seen in...
Public perception of artificial intelligence (AI) technology currently lies somewhere between fear and cautious optimism. Is anybody there? Emerging technologies make it possible to interact with AI personalities, allowing people to communicate with individuals who are not there. Anyone who has lost a loved one can speak...
A recent report from the Institute of Fiscal Studies addressed the long-term health needs of the UK. For anyone - like me - that is over 45 it makes for sobering reading. A demographic storm As the son of a mother and father - both over 80...
It is always faintly embarrassing being asked what you do for a living. Sometimes I wish I was a doctor, teacher or lawyer – everybody knows what they do. Inevitably, the follow up question (after someone has sussed out that you do something in technology) is...
Everyone knows that the mobile handset market has become commoditised. Looking in a mobile phone shop makes you realise that design is no longer a differentiator in the market. Simply put, every phone looks the same. The last Samsung and iPhone launches were both met with...