Blog

Saying goodbye Relationships have two outcomes – either a couple stays together forever, or they break up. The same can be said of PR clients. While there is no reason why every client/PR firm relationship cannot be positive, most will eventually end. Handling this process effectively...

PR companies would not exist without their clients and businesses would not be as successful without the media exposure their PR teams deliver. At XL we pride ourselves on our long-standing client relationships. Fundamentally they are built on three things: communication, consistency and trust. Communication          Regular and...

Wow Tech Group has garnered a pile of PR this month for its billboard advertisement.  Situated alongside one of the busiest roads in Toronto, the billboard shows a picture of the company’s “Womanizer” sex toy alongside the slogan: “Scream you own name”.  The Daily Mail was...

One of our most recent clients is entirely events based. RedCabin hosts conferences for the aviation and automotive industry, providing unique events that allow companies to come together to set goals, share their innovations and even make new partnerships. During our first RedCabin conference we heard...

Marketing campaigns can affect how people think and behave – regulating them is a difficult area to get right.  The Advertising Standards Authority does an adequate job of setting out the rules and dealing with complaints from the public but it seems increasingly that companies...