Blog

Bill Gates has remained the most admired man in the world this year and Michelle Obama took first place among women, according to YouGov’s annual examination of public figures. In an always online world, perception is everything. It can make or break brands or propel political...

A child’s social media journey often starts with pictures of an ultrasound. We collectively and willingly establish lifetime ‘digital dossiers’, making available private information about ourselves through digital channels – notably Facebook, where albums are neatly ordered by year and all you have to be...

The short answer: yes. And no. Maybe? Social media has defined how we communicate with each other, and PR has felt the effects. Having an online presence is not just good for business: depending on your organisation it can decide whether you even exist in the...