Blog

Attention is like oxygen to a brand. One way to generate more attention is to use social media. Many brands then toy with whether to take the paid or organic route? There are benefits to both. Small businesses often compete with large multinational companies. These have...

Most people begin their PR careers in an agency, often starting out as what is known as a junior account executive, and for me it was no different. In the world of PR, this title means you oversee putting together call agendas and action reports,...

Public perception of artificial intelligence (AI) technology currently lies somewhere between fear and cautious optimism. Is anybody there? Emerging technologies make it possible to interact with AI personalities, allowing people to communicate with individuals who are not there. Anyone who has lost a loved one can speak...

It is always faintly embarrassing being asked what you do for a living. Sometimes I wish I was a doctor, teacher or lawyer – everybody knows what they do. Inevitably, the follow up question (after someone has sussed out that you do something in technology) is...