We often encounter potential clients that are interested in how a well-executed communications strategy could benefit their business but do not know where to start. These conversations tend to begin with the words ‘can you write me a press release?’ Often that is the last thing...
The short answer: yes. And no. Maybe? Social media has defined how we communicate with each other, and PR has felt the effects. Having an online presence is not just good for business: depending on your organisation it can decide whether you even exist in the...
Saying goodbye Relationships have two outcomes – either a couple stays together forever, or they break up. The same can be said of PR clients. While there is no reason why every client/PR firm relationship cannot be positive, most will eventually end. Handling this process effectively...
In a story that has been plastered across global tabloids and social media for the last week, British online fashion and cosmetic retailer ASOS has used a sassy retort to body-shaming to gain huge respect from its young customer base. It’s a no from me 20-year-old Thea...
Self-driving cars will not happen. There, I’ve said it. It may seem like rank stupidity to line up against the likes of Uber, Tesla, Apple and Google. In fact, even as I think about this rationally, I must be wrong. How can I have any doubts...
PR companies would not exist without their clients and businesses would not be as successful without the media exposure their PR teams deliver. At XL we pride ourselves on our long-standing client relationships. Fundamentally they are built on three things: communication, consistency and trust. Communication Regular and...
Wow Tech Group has garnered a pile of PR this month for its billboard advertisement. Situated alongside one of the busiest roads in Toronto, the billboard shows a picture of the company’s “Womanizer” sex toy alongside the slogan: “Scream you own name”. The Daily Mail was...
One of our most recent clients is entirely events based. RedCabin hosts conferences for the aviation and automotive industry, providing unique events that allow companies to come together to set goals, share their innovations and even make new partnerships. During our first RedCabin conference we heard...