Blog Archives - Page 13 of 23

07 Sep The art of winning pitches

Posted at 13:40h in Blog by XL Comms 0 Comments

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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]The coronavirus pandemic has decimated many industries, including large parts of the PR and communications sector. With many specialist agencies (especially those in travel and hospitality) needing to generate revenue to stay afloat and keep people employed, there...

14 Aug Keeping Connected

Posted at 12:34h in Blog by XL Comms 0 Comments

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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]At XL Communications, we know these last few months have been difficult for the media industry. Although it may be some time before we can get back to normal, we wanted to catch up with some of our...

10 Aug Managing media relations and securing coverage for clients

Posted at 06:43h in Blog by XL Comms 0 Comments

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When companies recruit a PR consultancy the primary objective is to secure positive media profile. Our role is to understand the media and build relationships with journalists, that leads to high profile media coverage. Pitching to the media does not have to be daunting. Take a...

05 Aug Technology: helping businesses to survive and thrive

Posted at 13:22h in Blog by XL Comms 0 Comments

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I ventured out for my first post-lockdown meal a couple of weeks ago and had my first experience of what the ‘new normal’ looks like. It got me thinking about how technology is enabling businesses to adapt to the pandemic. As soon as we got to...

24 Jul Top five tips for hosting a virtual event

Posted at 06:44h in Blog by XL Comms 0 Comments

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One of the big lockdown success stories has been the popularity of virtual events. Businesses have used these as a tool to drive customer engagement, stay in touch with industry colleagues and generate new leads and partnerships. If the thought of organising and hosting a virtual...

15 Jul Helping new ideas take off

Posted at 06:43h in Blog by XL Comms 0 Comments

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The coronavirus pandemic changed everything. The way we live our lives and the way we work. With borders closed and aircraft fleets grounded, the aviation industry has been hit particularly hard – and remains on the brink. With job losses and government bailouts looming, one...

13 Jul A tale of two customer service experiences

Posted at 06:40h in Blog by XL Comms 0 Comments

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I recently needed two new laptops for my colleagues. I ordered from a UK high street and online retailer called Currys/PC World mainly because of the promise of next day delivery. Currys/PC Woe When a week had passed and there was still no sign of the laptops,...

26 Jun Business with purpose

Posted at 06:39h in Blog by XL Comms 0 Comments

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Electronic waste (e-waste) is the fastest growing and most problematic waste stream in the world. Many of us want to make a difference, but do not know how. One company that is making the difference is Genuine Solutions UK (GSUK). GSUK exists to save planet earth,...