Blog

19 Oct

Posted at 17:43h in Blog by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/2"][vc_column_text]This year we have become accustomed to working from home, regularly wearing face masks and frequently sanitising hands, all while socially distancing from one another. It is safe to say that the pandemic has transformed our mindset...

02 Oct

Posted at 10:14h in Blog by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Social media has become the first destination for customer complaints.  Why wait in a telephone queue, navigate through lots of automated menus and finally get through to someone at a call centre, when you can tell the brand...

30 Sep

Posted at 09:25h in Blog by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Social media has significantly evolved over the last decade. What was once a way for us to connect and share online, is now an essential marketing tool. Recent research has shown that 73 percent of marketers agree that...

21 Sep

Posted at 10:53h in Blog by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]“Analysing the true impact of the pandemic on PR can help us all plan for a brighter future” – Chris Bignell, Managing Director and Founder at XL Communications This year has been a tough one for many industries including the...

15 Sep

Posted at 07:39h in Blog by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]You have gone through the pitching process, weighed up your options and selected the right PR consultancy to spread your company’s message. After briefing your new PR partner on the company’s goals and sharing your vision for the...

07 Sep

Posted at 13:40h in Blog by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]The coronavirus pandemic has decimated many industries, including large parts of the PR and communications sector. With many specialist agencies (especially those in travel and hospitality) needing to generate revenue to stay afloat and keep people employed, there...

14 Aug

Posted at 12:34h in Blog by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]At XL Communications, we know these last few months have been difficult for the media industry. Although it may be some time before we can get back to normal, we wanted to catch up with some of our...