2023 is the Year of the Rabbit in the Chinese Zodiac. Astrologists predict it will bring with it patience, luck, partnerships, and success. I think we would all take that right now, given that the past year brought us the ‘Great Resignation’, meltdowns and...
According to the UN, e-waste is estimated to reach 74.7 million metric tons in 2030 – almost 74 thousand Eiffel Towers worth of waste! ...
The World Cup in Qatar has been shrouded in controversy. From the original awarding of the tournament to issues surrounding the treatment of migrant workers and LGBTQ+ rights (who can forget the now infamous One Love armband saga), many of the headlines have come from...
Earlier this month “#InstagramIsDown” was trending. Then, following the chaos of Elon Musk’s takeover, “#RIPTwitter” was trending too. The social landscape is changing again, creating a challenge for brands who use these platforms....
After months of wrangling and the prospect of a bitter court battle, Elon Musk’s $44 billion takeover of Twitter has finally been completed. As he arrived at Twitter HQ, kitchen sink in hand, he proclaimed that his intentions were to protect Twitter for the “future...
After months of wrangling and the prospect of a bitter court battle, Elon Musk’s $44 billion takeover of Twitter has finally been completed. As he arrived at Twitter HQ, kitchen sink in hand, he proclaimed that his intentions were to protect Twitter for the “future...
In the world of PR, even the best laid plans can come unstuck. Product launches can be delayed or scrapped, and sometimes major international news flips the media landscape on its head, leaving little room for manoeuvre. It is therefore vital for a PR campaign...
From a social networking site for professionals to a hotbed for B2B advertising, LinkedIn has evolved into a massive marketing machine due to its targeting capabilities and scope of reach. Here are five ways to improve your advertising strategy on LinkedIn with examples from companies...