[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Social media has significantly evolved over the last decade. What was once a way for us to connect and share online, is now an essential marketing tool. Recent research has shown that 73 percent of marketers agree that...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]“Analysing the true impact of the pandemic on PR can help us all plan for a brighter future” – Chris Bignell, Managing Director and Founder at XL Communications This year has been a tough one for many industries including the...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]You have gone through the pitching process, weighed up your options and selected the right PR consultancy to spread your company’s message. After briefing your new PR partner on the company’s goals and sharing your vision for the...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]The coronavirus pandemic has decimated many industries, including large parts of the PR and communications sector. With many specialist agencies (especially those in travel and hospitality) needing to generate revenue to stay afloat and keep people employed, there...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]At XL Communications, we know these last few months have been difficult for the media industry. Although it may be some time before we can get back to normal, we wanted to catch up with some of our...
When companies recruit a PR consultancy the primary objective is to secure positive media profile. Our role is to understand the media and build relationships with journalists, that leads to high profile media coverage. Pitching to the media does not have to be daunting. Take a...
I ventured out for my first post-lockdown meal a couple of weeks ago and had my first experience of what the ‘new normal’ looks like. It got me thinking about how technology is enabling businesses to adapt to the pandemic. As soon as we got to...
One of the big lockdown success stories has been the popularity of virtual events. Businesses have used these as a tool to drive customer engagement, stay in touch with industry colleagues and generate new leads and partnerships. If the thought of organising and hosting a virtual...