Awards: More than just an ego trip?

Awards: More than just an ego trip?

Clients often come to us and say: “We want more people to know who we are and what we do”. As many of them now know, a creative PR campaign built around an engaging story is an effective way of achieving this – but what about awards?

Some clients are very awards-focussed and dedicate a specific annual budget to entering them; for others it is not a priority at all.

Whilst winning an award can sometimes prove difficult (we will cover how to draft the perfect award entry in a future blog post), here we look at the top four benefits of winning an award:

1 – Cement your reputation

A big award win – against some of your competitors – can go a long way to cementing your brand’s reputation. For challenger brands, winning an award showcases innovation or impact on the market, which is something you will need if you are going to grow to become an industry leader.

2 – Grow relationships with journalists

Media publications often organise their award ceremonies. Award ceremonies and associated events are a fantastic opportunity to meet and form lasting relationships with an editorial team. More high-profile awards also have esteemed judging panels, so again there is a great chance to network and promote your business.

3 – Drive business growth

Whilst some award entries come with expensive entry fees, these can be negated by potential new revenue streams following a win. Many of our winning clients have seen new business opportunities come their way as a result.

Whether it is a new supplier looking to partner up, a new client looking to benefit from your award-winning products or services, or even just an increased market share – awards offer up new possibilities to grow your business.

4 – Positive reinforcement

Aside from the external benefits, a high-profile award win can have a significantly positive effect on team morale. Whether it was a successful product launch or a ground-breaking project, genuine industry recognition is a powerful thing and can suddenly make all those late nights and early-morning meetings worth it.

The trick to maintaining a strong award campaign throughout the year is to know which awards will have the greatest positive impact on your business and can offer you the most high-profile exposure. Also, do not forget to keep an eye out for new awards – otherwise you might just miss out on an opportunity to fill the trophy cabinet!


Liam Andrews

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