Four years ago, a group of aircraft interior pioneers gathered inside the Etihad Innovation Centre in Abu Dhabi. They had come together with a single purpose in mind: to enhance the flying experience, making it more sustainable, accessible, and technologically advanced....
IFA – the annual consumer technology industry showcase that takes place every September in Berlin – was, as usual, chock full of launches and fresh innovation this year. One that caught our eye was Huawei’s revamped MateBook X Pro laptop. It boasts many great features,...
A common misconception about working in the social space is that it is all about getting great images and finding out what time is best to post at, but it is not like that and - in fact - working as a social media executive...
B2B (business-to-business) PR often gets a bad rep, with industry newcomers seeing it as boring compared to the glitz and glamour of B2C (business-to-consumer). You can understand why; the B2C route is seemingly paved with high-profile launch parties, suave industry events, and fun freebies from...
Professor Stephen Hawking was one of the most eminent theoretical physicists of the 20th century, so when he spoke to the BBC on the dangers posed by artificial intelligence (AI) back in 2014, people took notice: "The development of full artificial intelligence could spell the...
User-generated content (UGC) has been a key part of brand marketing since the dawn of social media. The “#GiftFromGoogle” was recently trending on Twitter and seeing the page flooded with user posts featuring their Google products on display had me, an Apple user contemplating purchasing...
Since the late 1990s, three operating systems (OSs) have dominated the desktop market: Microsoft Windows, Apple’s macOS, and open source Linux. As of June 2022, Windows has a 76 percent market share, while macOS – the second largest OS – controls approximately 14 percent. Despite having...
Amid a leadership election, war in Ukraine, and rising inflation, there was another headline this week that caught my attention: “Ofcom says TikTok is the fastest growing news source for UK adults”....