“The art of media relations is dying.” It is a phrase that is becoming more frequently heard in the PR industry, from veteran PRs and journalists alike. While it is a common misconception that a PR campaign relies entirely on media relations or earned media (paid,...
In his new Netflix series ‘Patriot Act’, comedian Hasan Minaj gave his piece on the behemoth that is Amazon. In the episode dedicated to examining the company he joked online retailer eBay should change its slogan to: “eBay – because you couldn’t get it on...
Both start-ups and established companies have recently used crowdfunding as a means of raising capital for new products. In recent years there have been campaigns aimed at launching everything from smart glasses to malleable monitor displays. However, success is not guaranteed and sometimes these products never...
Last summer I went on a flotilla holiday around the beautiful Greek Sporades Islands and to be honest, I was shocked at the number of plastic bags and bottles that were floating out in the middle of the sea. Since becoming a mum to a four-legged...
When Defence Secretary Gavin Williamson was interrupted by Siri during a recent speech in the House of Commons, it was considered little more than a technological mishap. However, the unwanted presence of Siri’s robotic tones got me thinking about the late Professor Stephen Hawking, and...
One of the core aspects of successful public relations is enabling dialogue between clients and journalists. Often these conversations take place in an office, on a Skype call, at a trade show or (on some occasions) over lunch at The Ivy. Some clients are incredibly affable...
Theft in England and Wales has seen it largest annual rise in a decade, according to the office for National Statistics. In the last year there has been 118,774 thefts reported - an increase of 7% from 2017. Global Positioning System (GPS) tracking was originally developed...