PR companies would not exist without their clients and businesses would not be as successful without the media exposure their PR teams deliver. At XL we pride ourselves on our long-standing client relationships. Fundamentally they are built on three things: communication, consistency and trust. Communication Regular and...
Wow Tech Group has garnered a pile of PR this month for its billboard advertisement. Situated alongside one of the busiest roads in Toronto, the billboard shows a picture of the company’s “Womanizer” sex toy alongside the slogan: “Scream you own name”. The Daily Mail was...
One of our most recent clients is entirely events based. RedCabin hosts conferences for the aviation and automotive industry, providing unique events that allow companies to come together to set goals, share their innovations and even make new partnerships. During our first RedCabin conference we heard...
Any big business milestone is worth celebrating: whether it is a year, a decade or a hundred years since your company was founded. Recognising a company’s success and longevity could not only boost motivation internally but also strengthen your brand, drive visibility and earn media...
Marketing campaigns can affect how people think and behave – regulating them is a difficult area to get right. The Advertising Standards Authority does an adequate job of setting out the rules and dealing with complaints from the public but it seems increasingly that companies...
February 16th is Innovation Day – celebrating new, better ways of doing things. Join us for a look back at some of the innovations of the last 100 years. Sliced bread The biggest innovation since itself. Frederick Rohwedder invented the first single loaf bread-slicing machine at the...
NewsGuard – a platform run by trained journalists to fight false news, misinformation, and disinformation – has come up against the Daily Mail, after claiming the Mail Online website failed to maintain "basic standards of accuracy or accountability". Despite having changed its original review (following what...
By now, you have probably seen the infamous Gillette advert challenging us to question the definition of ‘man’ in the 21st century. It criticises Gillette’s previous adverts by depicting an old clip of a woman fawning on a man who uses Gillette products, only for...