Back in 2011 XL Communications helped Garmin launch the A10 smartphone, providing a reviews programme to support the product’s launch. In those early days of touchscreen smartphones, Garmin was one of many companies looking to generate market presence, but the company quickly realised that the...
CPA Global is the world’s largest intellectual property (IP) technology company. Having had disappointing experiences with PR support in the past, the company turned to XL Communications for global support in 2016. Over the following three years, the company profile catapulted, both in the IP...
The coronavirus outbreak has sent ripples around the world, with companies across every sector feeling the impact in some way. This unprecedented challenge has led businesses to overcome organisational and sector boundaries and join forces. Before the pandemic, successful partnerships were often built by companies and...
Simply saying you care about your customers is not enough. To be a successful business, quality customer service is essential. Happy customers can act as champions for your business and help spread your message. So, what is social media customer service, why do you need it...
Across the technology spectrum there are some huge, global brands that dominate their respective markets. Apple, Sony and Nvidia are all great examples of brands with strong brand presence and large customer bases – and there are many more. But what about challenger brands going...
The current global health crisis provides yet another opportunity to see the power of clear, consistent communications. On 10th May, Prime Minister Boris Johnson addressed the UK regarding the first, tentative steps in loosening the lockdown the country has been in since 23rd March. Afterwards...
These unprecedented times have had a significant impact on businesses across the world, both big and small. Companies planning on scaling up have struggled with a lack of funding and growth resulting in plans being either cancelled or postponed. Many business plans have gone out...
According to the Marketing Insider Group, there are more than three billion people worldwide using social media every month, so it needs to be an essential piece of any businesses marketing strategy. Broadband Search also reports the average time spent on social media worldwide as...