Marketing campaigns can affect how people think and behave – regulating them is a difficult area to get right. The Advertising Standards Authority does an adequate job of setting out the rules and dealing with complaints from the public but it seems increasingly that companies...
February 16th is Innovation Day – celebrating new, better ways of doing things. Join us for a look back at some of the innovations of the last 100 years. Sliced bread The biggest innovation since itself. Frederick Rohwedder invented the first single loaf bread-slicing machine at the...
NewsGuard – a platform run by trained journalists to fight false news, misinformation, and disinformation – has come up against the Daily Mail, after claiming the Mail Online website failed to maintain "basic standards of accuracy or accountability". Despite having changed its original review (following what...
By now, you have probably seen the infamous Gillette advert challenging us to question the definition of ‘man’ in the 21st century. It criticises Gillette’s previous adverts by depicting an old clip of a woman fawning on a man who uses Gillette products, only for...
I am not long back from a whistle stop visit to Las Vegas for CES 2019. Our company is also beginning to turn our thoughts to Mobile World Congress in Barcelona, which is now five weeks away. What a change More than 20 years ago when I...
With the Internet at our disposal it can be easy to get lazy when looking for answers, should I start watching this film? Find the ratings on Rotten Tomatoes. Is that hotel worth the price tag? Check Trip Advisor. Everyone looks for answers online, but if...
Veganism has exploded – there are 3.5 million British people now identifying as vegan, meaning seven per cent of Great Britain’s population shun animal products. For this growing population, Veganuary is a vegan’s Christmas, just a week late. Stores across the UK bring in new, vegan...
“The art of media relations is dying.” It is a phrase that is becoming more frequently heard in the PR industry, from veteran PRs and journalists alike. While it is a common misconception that a PR campaign relies entirely on media relations or earned media (paid,...