Author: XL Comms

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner][vc_column_text]Covid-19 shook the world and for most consumer technology brands it meant completely rethinking their 2020 product launch plans. In a previous blog, we discussed how to make a success of virtual launch events...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner][vc_column_text]When I tell people I work in PR, I am often faced with a blank expression and seconds later, “ahh okay…what does that actually mean?”. I think it is a pertinent point which can...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner][vc_column_text]I am currently knee deep in Black Friday offers.  The emails keep coming, one after another, offering all sorts of discounts and deals.  It is hard to cut through the noise but for anyone...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner][vc_column_text] Calling all small business owners! The economic impact of Covid-19 has resulted in many businesses across the country suffering. The creative industry has taken one of the biggest hits, with an estimated £74 billion drop in...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Although Covid-19 has disrupted almost every industry, the events sector has taken one of the biggest hits. From conferences to workshops and award shows to networking events, every 2020 event has either been moved online, postponed, or cancelled...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Thought-leadership content is an effective way to position clients as experts in their field. It is also a very impactful way of showcasing a human face to a company. A well-placed and engaging thought-leadership article can have a...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Episode two of our Keeping Connected webinar series is live! Last episode we had a great chat with James Day, Editor of Stuff Magazine and we are so pleased to be joined by Clare Dowdy – a prominent design...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/2"][vc_column_text]This year we have become accustomed to working from home, regularly wearing face masks and frequently sanitising hands, all while socially distancing from one another. It is safe to say that the pandemic has transformed our mindset...