There used to be a universal rule used by tech fortune-tellers called Moore’s Law – named after computer engineer Gordon Moore. In 1965, he wrote a paper that stated the power of computers would double every 12 months, while the cost of that technology would halve over the same...
The fourth generation of mobile connectivity transformed the industry in the late 2000s – with faster internet speeds and high-quality video streaming. However, the rise of Internet of Things created a demand for a volume of connections that 4G cannot manage. This is where 5G comes in. 5G is...
Microsoft has just unveiled two new dual-screen folding devices – the Surface Neo and Surface Duo; claiming they will create “a new category in mobile computing”. Unlike the Samsung Galaxy Fold which uses bendable glass to fold together, the new devices have a traditional hinge mechanism – with many...
Here’s a sobering thought for anyone (like me) that celebrated their 50th birthday recently: your body is already deteriorating! From the age of around 40 onwards, key functions such as sight, hearing, and manual dexterity begin to get worse. The good news is that it takes place so slowly we don’t...
When creating a PR or social media campaign, it’s easy to get lost in mixed messages. Driving web traffic, generating leads, increasing a client’s public profile – these goals can all be set and approved, with the intention of driving every campaign going forward. Yet,...
After years of juggling career ideas and training in journalism, I have finally taken the leap into the world of PR. There is something refreshing about creating the news of tomorrow rather than reporting on it. Two sides of the same coin There is undoubtedly a mutually...
Make a difference I spotted a story on the BBC last week about people hoarding devices and it really hit home for me. I have three broken iPhones in my bedside drawer along with several old digital cameras I used on nights out at university and...
As a PR company we are incredibly fortunate to have a portfolio of clients which are innovating in their industries. By that I mean actual bonafide innovation, not the buzzword kind. Designing the future One of our long-standing clients, Acumen Design Associates, is amongst the very best...