When companies recruit a PR consultancy the primary objective is to secure positive media profile. Our role is to understand the media and build relationships with journalists, that leads to high profile media coverage. Pitching to the media does not have to be daunting. Take a...
I ventured out for my first post-lockdown meal a couple of weeks ago and had my first experience of what the ‘new normal’ looks like. It got me thinking about how technology is enabling businesses to adapt to the pandemic. As soon as we got to...
One of the big lockdown success stories has been the popularity of virtual events. Businesses have used these as a tool to drive customer engagement, stay in touch with industry colleagues and generate new leads and partnerships. If the thought of organising and hosting a virtual...
The coronavirus pandemic changed everything. The way we live our lives and the way we work. With borders closed and aircraft fleets grounded, the aviation industry has been hit particularly hard – and remains on the brink. With job losses and government bailouts looming, one...
I recently needed two new laptops for my colleagues. I ordered from a UK high street and online retailer called Currys/PC World mainly because of the promise of next day delivery. Currys/PC Woe When a week had passed and there was still no sign of the laptops,...
Electronic waste (e-waste) is the fastest growing and most problematic waste stream in the world. Many of us want to make a difference, but do not know how. One company that is making the difference is Genuine Solutions UK (GSUK). GSUK exists to save planet earth,...
Humble beginnings Launching a software company with just £10 in his pocket, Paul Moorby OBE had grown his Wiltshire-based digital solutions company, Chipside, to a team of more than 50 people - earning a Queen's Award in 2019 and being awarded an OBE himself for "services...
One Sunday evening in 2010, our founder got a text message from a friend introducing him to someone looking for PR support. This introduction led to one of the most varied and interesting PR campaigns XL had been involved in. Introducing emporia emporia Telecom is an Austrian...