Author: XL Comms

04 Jan

Posted at 08:00h in Blog by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner][vc_column_text]In the third episode of our Keeping Connected series, we speak to Christopher Minasians, journalist, YouTuber and friend of ours at XL. Christopher has more than 23 million views on his technology YouTube channel,...

21 Dec

Posted at 18:02h in Blog by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner][vc_column_text]As understatements go, describing 2020 as “a difficult year” is probably one of the bigger ones.  Even as we descend into the final working week of the year, the bad news continues to accumulate...

15 Dec

Posted at 07:59h in Blog by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner][vc_column_text]Covid-19 shook the world and for most consumer technology brands it meant completely rethinking their 2020 product launch plans. In a previous blog, we discussed how to make a success of virtual launch events...

04 Dec

Posted at 12:25h in Blog by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner][vc_column_text]When I tell people I work in PR, I am often faced with a blank expression and seconds later, “ahh okay…what does that actually mean?”. I think it is a pertinent point which can...

26 Nov

Posted at 17:41h in Blog by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner][vc_column_text]I am currently knee deep in Black Friday offers.  The emails keep coming, one after another, offering all sorts of discounts and deals.  It is hard to cut through the noise but for anyone...

12 Nov

Posted at 17:40h in Blog by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner][vc_column_text] Calling all small business owners! The economic impact of Covid-19 has resulted in many businesses across the country suffering. The creative industry has taken one of the biggest hits, with an estimated £74 billion drop in...

09 Nov

Posted at 17:01h in Blog by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Although Covid-19 has disrupted almost every industry, the events sector has taken one of the biggest hits. From conferences to workshops and award shows to networking events, every 2020 event has either been moved online, postponed, or cancelled...

27 Oct

Posted at 15:02h in Blog by
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Thought-leadership content is an effective way to position clients as experts in their field. It is also a very impactful way of showcasing a human face to a company. A well-placed and engaging thought-leadership article can have a...