Author: Chris Bignell

On September 24th 2018, Weight Watchers announced a global rebrand. Shedding any notion of ‘weight’ from its title, the new ‘global, purpose-driven’ WW brand was born. As successful brand listens to its consumers and changes with their attitudes. Weight Watchers was founded in 1963. The same...

Attracting attention and growing a brand are key to developing a company. One way is to use social media as an effective PR and marketing channel, sharing the latest announcements from clients that will best position them in the spotlight. However when it comes to...