Each year, Valentine’s Day dominates our social platforms and news channels. Some spend it with their significant other, others with a friend (yes, Galentine’s Day is a thing) or perhaps it is simply spent alone. Either way, there is no shying away from the fact that it remains a commercialised celebration throughout society.
The focus around this significant day appears to grow year-on-year as brands continue to sweep the nation with cheesy love puns and novelty heart-shaped goods. Previous years have seen a fair few big names getting involved; with the likes of Greggs offering a sit-down candle-lit dinner to Poundland launching a £1 engagement ring. Love it or hate it, there is no denying that V-day is the perfect opportunity to throw a gimmicky campaign into the works and (hopefully) generate some juicy PR goodness.
So, what’s the best approach for brands to take? As February 14th fast approaches, what better time to round up a couple of PR campaigns which have generated significant interest across the nation. Whether they are up your street or simply make you cringe, they are newsworthy.
You’re the BOMB
Lush is a global brand known for its quirky and eccentric soaps and skincare ranges. The company is aware of its target audience; producing colourful and cruelty-free products while emphasising the importance of world peace, the environment and equality in race and sexual orientation through social media content and advertising campaigns.
This year, Lush has kept its fun and savvy identity by producing bath bombs in the shape of the popular eggplant and peach emojis. If you know, you know. Simple, yet effective – these innuendo bath bombs have secured blanket high profile coverage in publications such as The Sun, Refinery29 and Stylist Magazine, to name a few.
We meat again
Whether you are ordering in or going out, food is often associated with Valentine’s Day. Following on from its previous success, the nations beloved M&S is bringing the infamous heart-shaped love sausage back in aid of February 14th.
Countless dine-in supermarket deals are incredibly popular throughout the UK; meaning there is an ideal opportunity for chains to throw a fun twist into the products they sell. Once again, this sausage campaign has generated an immense amount of coverage on national and regional media outlets like Mirror online, The Sun, Lancashire Post, Daily Record, Good Housekeeping – the list goes on.
So there you have it, just a couple of fun campaigns launched by two well-known brands. It goes to show how taking a simple and creative idea can generate a huge amount of news and interest.